Business Logic for Sustainability An Analysis of the Food by Aileen Ionescu-Somers, Ulrich Steger

By Aileen Ionescu-Somers, Ulrich Steger

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Extra info for Business Logic for Sustainability An Analysis of the Food and Beverage Industry by Aileen Ionescu-Somers, Ulrich Steger [Palgrave Macmillan,2008] [Hardcover]

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Com to food and business managers encountered in the course of carrying out the research or doing business with the Forum for CSM. A total of 123 surveys were collected from sustainability officers across sectors. Of these 19 were from the F&B industry (17 per cent of all responses) received, and was the second highest response from sustainability officers across all nine industries. • The CSM research team collected 945 questionnaires from business managers in all industry sectors, of which 116 were completed by managers in a variety of management functions in the F&B sector.

1 Relationship between economic and performance beyond compliance – the ‘Smart Zone’ environmental/social as profitable as other competing projects then becomes a dilemma since corporate decision-makers weigh up the benefits and drawbacks of each and every project brought to their attention. Thus, the BCS must draw on as many elements as possible in order to make it robust and watertight. This book is intended to provide robust ‘Smart Zone’ arguments to managers in the F&B industry. 3 The Forum for CSM therefore elected to approach the issue on a sector-specific basis so as to provide research perspectives and conclusions offering a more detailed and representative insight on the BCS across industries.

In this way, we can assess the strength of the business case in the industry and its application. After all, when it comes to such value-loaded concepts, perception represents reality. Also, if managers are not convinced of the value of a proposition, then it is unlikely that they will act effectively upon it. We propose looking specifically at four areas and therefore formulate four sub-questions: Research question 1a: What is the competitive framework within which the industry is operating and how does this influence the sustainability agenda?

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