Building the Impact Economy: Our Future, Yea or Nay by Maximilian Martin

By Maximilian Martin

This publication develops a finished framework for growing sustainable new enterprise techniques on an important scale. It relates the ability of entrepreneurship, funding and know-how to 4 components within which growth is urgently had to get out of the world’s present deadlock. those are: game-changing options in businesses; a manner ahead for the worldwide style that reconciles competitiveness and employee dignity; turning round the power situation; and restoring capital markets to being the funders of human development and prosperity that they as soon as were―the items of the puzzle that's our destiny. a number of case experiences and actionable guidance convey how you can concretely get the activity done.

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They are realizing that they have the power to positively or negatively influence society with their purchases. More and more individuals want to create a lifestyle that fits with their values. Some industries have many actors while others have little LOHAS activity, but interest, new products and action are rising across the board. The push for eco-friendly and conflict-free smartphones and fashion products illustrates this interest. Since we will need massive amounts of less resource intensive and environmentally damaging products to serve demand at the Base of the Pyramid without destroying the environment in emerging markets, such innovations are of special interest.

But even if you are skeptical, it is worthwhile finding out why more and more people are building on some construction site of the Impact Economy. Prologue: What’s at Stake? xlvii To end up in the “yea” camp, a key challenge now is to find ways to leverage the new opportunities, inventions and innovations to drive the greater good and long-term viability of our species and the planet. If you have made it through the building blocks discussed earlier—business innovation, sustainable supply chains, the future of energy, and inclusive capital markets—you might be interested in how all of this can fit together.

It’s fairly straightforward: (1) if economic value creation increasingly pays attention to the social and environmental impacts it creates, (2) if the social sector improves its productivity and effective use of resources, and (3) if government systematically uses its bully pulpit to underwrite future-oriented policies without crowding out private initiative, then we are talking. I have written this book as a primer for the people who need to make this happen: every one of us, the “Great Generation” that needs to help set us on the right course as the first quarter of the twenty-first-century unfolds.

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