Game Analytics: Maximizing the Value of Player Data

By Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa

Developing a profitable online game in today’s industry is a tough undertaking. millions of titles are released every year, all competing for gamers’ time and a spotlight. video game analytics has emerged long ago few years as one of many major assets for making sure video game caliber, maximizing good fortune, knowing participant habit and embellishing the standard of the participant event. It has ended in a paradigm shift within the improvement and layout ideas of electronic video games, bringing data-driven intelligence practices into the fray for informing determination making at operational, tactical and strategic levels.

Game Analytics - Maximizing the price of participant Data is the 1st booklet relating to online game analytics; the method of researching and speaking styles in info in the direction of comparing and using motion, enhancing functionality and fixing difficulties in video game improvement and online game examine. Written via over 50 overseas specialists from and examine, it covers a entire variety of issues throughout greater than 30 chapters, offering an in-depth dialogue of video game analytics and its sensible applications.

Topics lined contain monetization techniques, layout of telemetry platforms, analytics for iterative construction, video game information mining and massive information in video game improvement, spatial analytics, visualization and reporting of study, participant habit research, quantitative person trying out and online game person learn. This cutting-edge quantity is an important resource of reference for online game builders and researchers.

 Key takeaways include:

  • Thorough creation to video game analytics; protecting analytics utilized to information on avid gamers, strategies and function during the video game lifecycle.
  • In-depth assurance and suggestion on establishing analytics platforms and constructing sturdy practices for integrating analytics in game-development and -management.
  • Contributions through best researchers and skilled pros from the undefined, together with Ubisoft, Sony, EA, Bioware, sq. Enix, THQ, Volition, and PlayableGames. 
  • Interviews with skilled execs on how they use analytics to create hit games.

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HTML5: Up and Running

By Mark Pilgrim

If you do not know in regards to the new gains on hand in HTML5, now is the time to determine. the newest model of this markup language goes to noticeably switch how you strengthen net purposes, and this ebook offers your first genuine examine HTML5's new components and attributes.

Even even though paintings on HTML5 is ongoing, browsers similar to Safari, Mozilla, Opera, and Chrome already aid lots of its beneficial properties -- and browsers for shrewdpermanent telephones are even farther forward, in particular iPhone's MobileSafari browser. With HTML5: Up & Running, you will find out how this re-creation allows browsers to engage with JavaScript even more simply than sooner than. you will additionally learn the way HTML5 might help enhance purposes that:

  • Display video without delay within the browser, with no need to depend on plugins
  • Work even if a person is offline, via making the most of HTML5's chronic garage
  • Offer a drawing canvas for dynamically generated 2-D pix

This concise advisor is the main whole and authoritative ebook you will find at the topic. writer Mark Pilgrim writes the weekly digest for the HTML5 operating team, and represents Google at meetings on HTML5's functions. remain sooner than the curve. Order a replica of this booklet today.

Five belongings you may still learn about HTML5
by way of Mark Pilgrim

1. It’s no longer one large thing. you'll good ask: “How am i able to commence utilizing HTML5 if older browsers don’t aid it?” however the query itself is deceptive. HTML5 isn't one tremendous factor; it's a number of person gains. so that you can’t realize “HTML5 support,” simply because that doesn’t make any experience. yet you can discover aid for person positive factors, like canvas, video, or geolocation.

you might imagine of HTML as tags and perspective brackets. That’s a tremendous a part of it, yet it’s no longer the complete tale. The HTML5 specification additionally defines how these attitude brackets engage with JavaScript, throughout the rfile item version (DOM). HTML5 doesn’t simply outline video tag; there's additionally a corresponding DOM API for video gadgets within the DOM. you should use this API to discover help for various video codecs, play a video, pause, mute audio, song how a lot of the video has been downloaded, and every little thing else you must construct a wealthy consumer event round the video tag itself.

bankruptcy 2 and Appendix A will train you the way to correctly observe help for every new HTML5 characteristic.

2. You don’t have to throw whatever away. like it or hate it, you can’t deny that HTML four is the main profitable markup layout ever. HTML5 builds on that good fortune. You don’t have to throw away your current markup. You don’t have to relearn stuff you already be aware of. in the event that your internet software labored the day gone by in HTML four, it is going to nonetheless paintings this present day in HTML5. interval.

Now, with the intention to increase your internet functions, you’ve come to the best position. Here’s a concrete instance: HTML5 helps all of the shape controls from HTML four, however it additionally comprises new enter controls. a few of these are long-overdue additions like sliders and date pickers; others are extra sophisticated. for instance, the e-mail enter variety seems similar to a textual content field, yet cellular browsers will customise their onscreen keyboard to assist you to sort e mail addresses. Older browsers that don’t aid the e-mail enter kind will deal with it as a typical textual content box, and the shape nonetheless works without markup adjustments or scripting hacks. this suggests you can begin bettering your internet kinds this present day, whether a few of your viewers are caught on IE 6.

learn all of the gory information about HTML5 kinds in bankruptcy nine.

three. It’s effortless to get started. “Upgrading” to HTML5 should be so simple as altering your doctype. The doctype may still already be at the first line of each HTML web page. past types of HTML outlined loads of doctypes, and selecting the proper one can be difficult. In HTML5, there's just one doctype: !DOCTYPE html

Upgrading to the HTML5 doctype won’t holiday your present markup, simply because the entire tags outlined in HTML four are nonetheless supported in HTML5. however it will let you use -- and validate -- new semantic parts like article, part, header, and footer. You’ll examine all approximately those new components in bankruptcy three.

four. It already works no matter if you must draw on a canvas, play video, layout larger varieties, or construct net purposes that paintings offline, you’ll locate that HTML5 is already well-supported. Firefox, Safari, Chrome, Opera, and cellular browsers already aid canvas (Chapter 4), video (Chapter 5), geolocation (Chapter 6), neighborhood garage (Chapter 7), and extra. Google already helps microdata annotations (Chapter 10). Even Microsoft -- hardly identified for blazing the path of criteria aid -- could be helping such a lot HTML5 good points within the upcoming net Explorer nine.

each one bankruptcy of this booklet contains the all-too-familiar browser compatibility charts. yet extra importantly, each one bankruptcy incorporates a frank dialogue of your strategies if you would like to aid older browsers. HTML5 gains like geolocation (Chapter 6) and video (Chapter five) have been first supplied by means of browser plugins like Gears or Flash. different positive aspects, like canvas (Chapter 4), could be emulated totally in JavaScript. This e-book will train you ways to focus on the local beneficial properties of contemporary browsers, with no leaving older browsers in the back of.

five. It’s right here to stick. Tim Berners-Lee invented the area broad internet within the early Nineties. He later based the W3C to behave as a steward of net criteria, which the association has performed for greater than 15 years. here's what the W3C needed to say concerning the way forward for net criteria, in July 2009:

    Today the Director publicizes that once the XHTML 2 operating workforce constitution expires as scheduled on the finish of 2009, the constitution aren't renewed. by means of doing so, and by way of expanding assets within the HTML operating team, W3C hopes to speed up the growth of HTML5 and make clear W3C’s place in regards to the way forward for HTML.

HTML5 is the following to stick. Let’s dive in.

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Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech)

By Evan Bailyn

 "There are hundreds of thousands of idiots working round calling themselves specialists. Evan is diversified. He is going in and easily will get it performed the precise way--legally, quickly, and clever. each corporation I commence is going via Evan. i would be loopy to not use him."     --Peter Shankman
Outsmarting Google
leap forward Google web site optimization suggestions from one of many world's top gurus on SEO!
when you usually are not at or close to the head of Google searches, you will not be came upon. Your company might besides now not exist. yet many universal Google "search optimization" thoughts do not work--or even make issues worse. In Outsmarting Google, world-renowned seek professional Evan Bailyn finds genuine, gritty, up to the moment strategies that helped him allure greater than 50,000,000 viewers final yr free of charge on ads! you will not locate any unethical "black hat" tips the following: basically confirmed innovations that mirror entire trying out and impressive perception into Google's mystery ideas. learn this publication: realize the supercharged web site optimization recommendations Google does not wish you to know!
New high-profit search engine optimisation strategies for each marketer, entrepreneur, and location owner!
*           discover website positioning myths and outmoded innovations that now not work
*           Leverage Google's deep wisdom of the way and why humans search
*           combine 5 middle web optimization elements: key words, hyperlinks, meta web page identify, URL constitution, and time
*           comprehend what is really enthusiastic about deciding upon the easiest keywords
*           collect hyperlinks that aid, and steer clear of hyperlinks from "bad neighborhoods"
*           "Age" your websites to construct belief and break out the feared Google "sandbox"
*           Use Google AdWords to cost-effectively supplement search engine optimisation and canopy your "long tail"
*           Convert search engine optimization effects into paying customers
*           Optimize for fb, Twitter, and YouTube
*           increase functionality on Bing and Yahoo! with out compromising your Google ranking
*           organize for brand-new developments in custom-made and real-time seek

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Advanced Rails

By Brad Ediger

Ready to visit the subsequent point with Rails? From reading the components of Ruby that make this framework attainable to deploying huge Rails functions, Advanced Rails will give you an in-depth examine ideas for facing databases, safety, functionality, net companies and masses more.

Chapters during this publication assist you comprehend not just the methods and methods used in the Rails framework itself, but additionally how one can utilize principles borrowed from different programming paradigms. Advanced Rails can pay specific consciousness to development purposes that scale -- even if "scale" capability dealing with extra clients, or operating with an even bigger and extra complicated database. you will discover lots of examples and code samples that explain:

  • Aspects of Ruby which are frequently complicated or misunderstood
  • Metaprogramming
  • How to strengthen Rails plug-ins
  • Different database administration systems
  • Advanced database good points, together with triggers, ideas, and kept procedures
  • How to hook up with a number of databases
  • When to exploit the lively help library for customary, reusable functions
  • Security ideas for internet software layout, and safety matters endemic to the Web
  • When and whilst to not optimize performance
  • Why model keep watch over and factor monitoring platforms are necessary to any huge or long-lived Rails project

Advanced Rails additionally offers a glance at leisure for constructing net providers, how you can comprise and expand Rails, tips on how to use internationalization, and lots of different themes. in case you are simply beginning out with rails, or basically experimenting with the framework, this publication isn't really for you. but when you need to enhance your talents with Rails via complicated strategies, this booklet is essential.

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Dreamweaver CS6 Mobile and Web Development with HTML5, CSS3, and jQuery Mobile

By David Karlins

This e-book combines obtainable, transparent, enticing, and candid reference fabric, recommendation, and shortcuts with mammoth step-by-step directions for making a wide variety of HTML5 and CSS3 designs and web page content material in Dreamweaver. This ebook is geared in the direction of skilled Dreamweaver internet designers migrating to HTML5 and jQuery. It additionally ambitions internet designers new to Dreamweaver who are looking to bounce with ft into the most up-tp-date website design instruments and lines. whereas centred totally on Dreamweaver CS5.5, the ebook contains content material of price to readers utilizing older types of Dreamweaver with instructions on fitting a model of Adobe's HTML5 Pack that updates these older programs.

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PHP jQuery Cookbook

By Vijay Joshi

ISBN: 9781849512749
Publisher: Packt Publishing
Publication Date: 2010-12-14
Number of Pages: 332

jQuery and Hypertext Preprocessor are the dynamic duo that would let you construct robust internet purposes. This Cookbook is the straightforward means in with over 60 recipes masking every little thing from the fundamentals to making plugins and integrating databases.


Create wealthy and interactive net purposes with Hypertext Preprocessor and jQuery
Debug and execute jQuery code on a stay site
Design interactive varieties and menus
Another name within the Packt Cookbook diversity, in order to assist you familiarize yourself with personal home page in addition to jQuery

Who This ebook Is For

If you need to use personal home page and jQuery jointly to create net purposes this booklet is for you. It presents a number of examples in each one bankruptcy that might take you from a easy developer to a professional by means of giving step by step directions for every job in constructing internet purposes utilizing Hypertext Preprocessor and jQUery. All you wish are JavaScript fundamentals and also you are in your method to construction energy net functions, with this publication in hand.

What you are going to Learn

Start from the fundamentals and examine pro-level methods via the tip of the book
Create interactive and dynamic hierarchical menus
Apply crowd pleasing results on shape elements
Integrate a database besides Hypertext Preprocessor and jQuery
Use AJAX to augment consumer event and web page interaction
Learn the right way to paintings with JSON and XML for effective info exchange
Create instruments and utilities to your net applications
Master shape validation on consumer facet in addition to server side

In Detail

As net know-how evolves, the distance among laptop purposes and net purposes keeps to fade. And what greater option to bridge that hole, in your personal web site, than utilizing the simplest open resource applied sciences out there: Hypertext Preprocessor and jQuery. The power-combo of those is major the way in which in revolutionizing the RIA international. even if they're effortless to combine, discovering or knowing the best way to do what you must do is quite arduous.

The personal home page jQuery Cookbook can be your convenient advisor with walkthroughs of universal integration projects and difficulties to help you grasp the chances on hand utilizing the Hypertext Preprocessor and jQuery combination. you'll research fast recommendations to valuable projects to combine the ability of 2 of the easiest recognized and most generally used internet applied sciences of at the present time – personal home page at the server aspect and jQuery at the buyer facet. drift during the fundamentals and circulation to complex subject matters to create dynamic and interactive internet purposes with this booklet in hand.

This e-book covers a wide range of technical facets of making an interactive web site. except fundamentals of Hypertext Preprocessor and jQuery, you'll struggle through complex issues like developing plugins, validating controls, and worthwhile utilities that you'll be capable of use as stand-alone instruments. AJAX, the most important means of browser-server conversation is roofed intimately. additionally, you will learn how to use JSON, that's changing into most popular as a style of information interchange over XML, either in net purposes and net services.

The publication additionally covers database interplay, that is an enormous a part of any dynamic internet program. additionally, you will achieve services in debugging JavaScript with the aid of worthwhile instruments that would prevent hours of tedious guide debugging.

Most importantly, by utilizing jQuery and personal home page jointly, it is possible for you to to advance functions which are suitable with all significant browsers, without having to put in writing code unique at particular browsers!

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Building E-Commerce Solutions with WooCommerce - Second Edition

Key Features

  • Offers homemade e-commerce answer utilizing WordPress and WooCommerce
  • Discover the recent Onboarding wizard that makes complicated tactics user-friendly
  • Manage your on-line shop and extend its features utilizing plugins

Book Description

Building a web shop is usually thought of to be a tough, advanced job. utilizing the mix of WordPress and the WooCommerce plugin, this can be not the case. WooCommerce is the preferred e-commerce platform for WordPress and is being speedily constructed through WooThemes. It offers a powerful e-commerce approach to arrange your individual on-line shop in exactly a number of hours.

This effortless and functional e-book may help you're making the main of WooCommerce that allows you to manage and run your on-line shop your self. fitting WooCommerce is a straightforward job, yet this booklet will clarify intimately all of the attainable settings. After that you will be including items, various cost tools, and transport options on your shop. you'll then customise your shop by means of including topics to alter the feel and appear. as soon as your shop is working, you are going to methods to use coupons, technique your orders, examine stories, or even extend the performance additional with extra plugins.

By the tip of the e-book, you are going to study every little thing you want to upload an absolutely sensible on-line shop to you WordPress site and begin working a web business.

What you'll learn

  • Use WooCommerce settings to establish the habit of the web store
  • Get acquainted with the downloadable and variable products
  • Set up transport and money methods
  • Use coupons for advertising purposes
  • Choose the precise WooCommerce topic on your on-line store
  • Customize your site utilizing the Storefront subject as a base
  • Handle orders, funds, and emails every day with ease
  • Work with WooCommerce reporting possibilities
  • Expanding your on-line shop with the functionalities provided via WooCommerce

About the Author

Robbert Ravensbergen is an skilled e-commerce and IT supervisor. He has been operating in different overseas roles for numerous businesses. he is additionally a passionate author and blogger. WordPress, WooCommerce, and Magento are the subjects that he writes about.

Robbert published numerous books approximately Magento and WooCommerce for Packt Publishing over the past couple of years. in addition to this, he is a big author within the Netherlands and renowned for his comprehensible books for rookies approximately WordPress.

Readers can succeed in Robbert on his own web publication at

Table of Contents

  1. Setting Up WooCommerce
  2. Creating Your First Products
  3. Using Downloadable items and Variations
  4. Payments, delivery, and Coupons
  5. Working with WooCommerce Themes
  6. Customizing a WooCommerce Theme
  7. Running Your on-line Store
  8. More percentages utilizing Plugins

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HTML5 in Action

By Rob Crowther, Ash Blue, Greg Wanish


HTML5 in Action offers a whole advent to net improvement utilizing HTML5. you will discover each element of the HTML5 specification via real-world examples and code samples. it truly is even more than simply a specification reference, even though. It lives as much as the identify HTML5 in Action by means of supplying you with the sensible, hands-on assistance you will want to take advantage of key features.

About the Technology

HTML5 isn't really a couple of new tags and lines additional to an previous standard—it's the root of the trendy net, allowing its interactive prone, single-page UI, interactive video games, and complicated company purposes. With help for standards-driven cellular app improvement, strong gains like neighborhood garage and WebSockets, excellent audio and video APIs, and new structure recommendations utilizing CSS3, SVG, and Canvas, HTML5 has entered its major time.

About the Book

HTML5 in Action offers a whole creation to net improvement utilizing HTML5. It explores the HTML5 specification via real-world examples and code samples. It earns the identify "in motion" via supplying you with the sensible, hands-on tips you will have to with a bit of luck construct the websites and purposes you—and your clients—have been short of for years.

This publication concentrates on new HTML5 beneficial properties and assumes you're accustomed to usual HTML.

Purchase of the print publication features a unfastened book in PDF, Kindle, and ePub codecs from Manning Publications.

What's Inside

  • New semantic parts and shape enter types
  • Single-page program design
  • Creating interactive graphics
  • Mobile net apps

About the Authors

Rob Crowther is an internet developer and blogger and the writer of Manning's Hello! HTML5 & CSS3. Joe Lennon is an firm cellular software developer. Ash Blue builds award-winning interactive tasks. Greg Wanish is an self sufficient internet and eCommerce developer.

Table of Contents

  1. HTML5: from records to applications
  3. Form production: enter widgets, info binding, and knowledge validation
  4. File modifying and administration: wealthy formatting, dossier garage, drag and drop
  5. Messaging: speaking to and from scripts in HTML5
  6. Mobile purposes: patron garage and offline execution
  8. 2D Canvas: low-level, second pics rendering
  9. SVG: responsive in-browser graphics
  10. Video and audio: taking part in media within the browser
  11. WebGL: 3D program development
  • Plus 10 Appendixes

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The Definitive Guide to Django: Web Development Done Right (Expert's Voice in Web Development)

By Adrian Holovaty, Jacob Kaplan-Moss

This most modern variation of The Definitive consultant to Django is up to date for Django 1.1, and, with the forward–compatibility make sure that Django now presents, may still function the last word educational and reference for this renowned framework for years yet to come.

Django, the Python–based similar to Ruby’s Rails internet improvement framework, is among the most well liked issues in internet improvement this present day. Lead developer Jacob Kaplan–Moss and Django writer Adrian Holovaty exhibit you the way they use this framework to create award–winning websites by means of guiding you thru the construction of an online program comparable to

The Definitive advisor to Django is damaged into 3 elements, with the 1st introducing Django basics resembling deploy and configuration, and developing the parts that jointly strength a Django–driven website. the second one half delves into the extra subtle positive aspects of Django, together with outputting non–HTML content material corresponding to RSS feeds and PDFs, caching, and consumer administration. The appendixes function a close connection with Django’s many configuration ideas and instructions.

What you’ll learn

  • The first 1/2 this ebook explains extensive how you can construct internet purposes utilizing Django together with the fundamentals of dynamic web content, the Django templating method interacting with databases, and net varieties.
  • The moment 1/2 this publication discusses higher-level innovations akin to caching, defense, and the way to installation Django.
  • The appendixes shape a reference for the instructions and configurations to be had in Django.

Who this booklet is for

a person who desires to use the robust Django framework to construct dynamic sites speedy and simply.

Table of Contents

  1. Introduction to Django
  2. Getting all started
  3. Views and URLconfs
  4. Templates
  5. Models
  6. The Django Admin website
  7. Forms
  8. Advanced perspectives and URLconfs
  9. Advanced Templates
  10. Advanced types
  11. Generic perspectives
  12. Deploying Django
  13. Generating Non-HTML content material
  14. Sessions, clients, and Registration
  15. Caching
  16. django.contrib
  17. Middleware
  18. Integrating with Legacy Databases and purposes
  19. Internationalization
  20. Security

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Web Design for Developers: A Programmer's Guide to Design Tools and Techniques (Pragmatic Programmers)

Developers do not get to spend so much of time brooding about layout, yet many secretly want they knew tips to make their purposes glance slightly bit larger. This e-book takes you on a trip via a website redecorate, the place you will examine the fundamental strategies of layout, colour idea, typography, and accessibility. you are going to the right way to take a cartoon and rework it right into a electronic mockup in Photoshop, after which eventually right into a operating web content. you will see easy methods to enhance emblems, icons, and buttons utilizing Illustrator and Photoshop, after which code an internet web page that would load quickly, be effortless to keep up, and such a lot of all, be available to all audiences.

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